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Protein Bar Taste Test # 13

4.22.2010 | My Blog, Protein Bar Taste Test

Number 13?! Really? I’ve eaten more than a dozen of these things already? Well, some of them I just took little bites from, but there was a reason for that…

Brand: Extreme Protein (by Weider)

Flavour: Chocolate Supreme

Tag Line: “Amazing Taste!”

First Ingredient: (are you ready for this?) High Fructose Corn Syrup

High Fructose Corn Syrup. The pinnacle of health according to Weider Nutrition Group. But wait,  maybe I’m being too judgmental here. Let’s give them another chance and have a look at the second ingredient…

Oh, dude. Seriously?

The second ingredient is coating. COATING. That’s not an ingredient! That’s a noun. And a verb! And what is this “coating” made of? Maltitol, modified palm kernel oil, skim milk powder, cocoa powder, soy lecithin, salt, natural flavour…

I am finding it difficult to believe that this bar is made by a company ‘committed to helping you achieve physical greatness’. A company that states on its website, “Our family-owned business has been built on a pledge to use only the finest materials in every product we sell. We are proud of the fact our products contain no chemicals or drugs.”

So, high fructose corn syrup, “a toxic chemical concoction which contributes to weight gain by affecting normal appetite functions” is a ‘fine material’.

Huh. Interesting.

I’m going to be honest with you here: I only took one very small bite from this bar, because I just didn’t want to eat it. And it didn’t taste “amazing” to me. The Clif Bar was amazing. The Power Bar was amazing. Weider’s Extreme Protein Bar was a huge disappointment. In fact, instead of eating the Weider bar, I’d rather eat any of the other protein bars I’ve already tested. Including the Toilet Paper Coconut Booze Bar!

…but maybe not the Bumble Bar.

How can a company whose name is pretty much synonymous with fitness and weight-lifting feel that it’s perfectly ok to have high fructose corn syrup as the first ingredient in their edible products?

The only good thing about this bar was that it made so upset that I was able to build up a decent amount of energy in order to rage about their product to my readers.  Huh. Weider Rage. Go figure…

And so, my final word on the Extreme Protein Bar: Booooooooooo Weider. Boooooooooooooooooooo.



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